Job Description

As part of our ongoing growth and commitment to innovation, we are seeking a Brand and Communication Lead for the GCC region. This position will be responsible for leading, optimizing and executing communication strategy, with a focus on both brand equity growth and high-impact campaigns across ATL and BTL channels. The Lead will work closely with cross-functional stakeholders, and drive brand consistency and equity across all touchpoints, while ensuring efficient budget management.

Main Activities

• Drive long-term brand equity growth, overseeing brand positioning, innovation and communication strategies across GCC markets
• Optimize regional campaigns calendar, driving initiatives that align with both short-term goals and long-term brand vision.
• Ensure that communication strategy aligns with business objectives, market dynamics and consumer behavior insights.
• Develop communication and media strategy for Innovations and New Categories.
• Lead the brief, development, and execution of 360 marketing campaigns and media, ensuring timely delivery and alignment with overall business objectives.
• Drive cross-functional collaboration with trade marketing and sales to ensure integrated campaign strategies that maximize impact.
• Establish and oversee campaign performance metrics, ensuring results are maximized and budgets are adhered to.
• Raise awareness and engagement regarding marketing campaigns within BRF.
• Ensure campaigns deployment and local trade campaigns are following brand guidelines.
• Regularly update the senior leadership team on campaign performance, adjustments, and lessons learned.
• Lead packaging projects, including visual identity revamp, new packaging for innovations, line extensions and packaging optimization projects for the portfolio of brands available in the GCC.
• Ensure consistency with brand package guidelines
• Seek processes optimization
• Manage Marketing OPEX project budget thoroughly to ensure adherence with the forecast and targets.
• Ensure Compliance and financial processes, including, procurement, purchase requisitions, timely invoice management and provisions.

Requirements

• Bachelor’s degree in business, Economics, Engineering, Supply Chain Management, Business Management, Marketing, or a related field
• MBA or equivalent is a plus.
• Fluent in Arabic and English are mandatory, Portuguese is a plus
• 6+ years of experience in an FMCG company within the marketing function
•  Minimum of 4 years experience in brand or communication roles in the Middle East
•  Desirable experience in PR

Knowledge & Skills

• Foundation of marketing experience in consumer brand marketing
• Campaign building experience, both ATL and BTL
• Media strategy and planning know-how
• Expertise in digital marketing, including social media management and content creation
• Excellent interpersonal, written, and verbal communication skills
• Strong strategic and operational planning experience
• Advanced skills in data analytics and marketing technology tools
• Strong project management skills, with the ability to manage multiple projects and stakeholders and prioritize tasks effectively
• Expert in managing large-scale budgets and multi-channel campaigns
• Experience in crisis management and brand reputation monitoring
• Ability to work well under pressure and meet tight deadlines
• Ability to work independently and as a part of the team
• Proficiency in Microsoft Office (PowerPoint, Excel, Think Cell, Word)
• Expertise in AI is a big plus